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Up-cycling as a new lifestyle
This is Conny. She was born in the Netherlands, one of the most densely populated countries in the world. She grew up in a village that has been absorbed by the growing urban area around Amsterdam, and she had a feeling that she was robbed of her beloved countryside. After she was diagnosed with a…
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Why does greenwashing work?
Last semester Bachelor and Master students of Persuasive Communication at the University of Amsterdam finished their research projects in sustainable consumption. These projects yielded quite interesting results. Several studies looked into the effects of greenwashing, a marketing strategy that makes consumers believe that certain products are good for environment, while in reality they are not.…
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Circular skills: Can young generation learn from their grandparents?
Angry teenagers are now blaming the older generation for polluting environment, destroying the ecological balance and causing global warming. All true. But do young people know how to knit? How to repair their clothes? How to take care of their shoes so that they last longer than one season? Or how to make something beautiful…
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You are smart enough to fix your own iPhone
Right to repair activists are optimistic about 2022. A previously impossible repair soon will be possible: you can buy an iPhone screen directly from Apple, use Apple’s repair guide to install it, and have it fully work as intended, using Apple’s diagnostic software. Apple has long claimed that letting consumers fix their own stuff would…