Green skills for circular economy

The final transnational management meeting of the Circular skills project took place in Kaunas, Lithuania. The partners analyzed the external feedback on project results and made an impact plan for disseminating results after the end of the project. The online course “Green skills for circular economy” and Non-formal learning methodology for adult educators are now…

Gabrielle Dyment and Anna Fenko presented their study at ICORIA 2023 Green advertising advocates for environmentally responsible lifestyles, makes claims of environmental friendliness, highlights corporate environmental initiatives, and often shows natural environments. Unfortunately, presentations of a brand as green can be intentionally misleading, which is called greenwashing. Executional greenwashing is using images of nature in…

Endless and often mindless consumption seems deeply interwoven with modern life. But as the world grapples with climate change and inequality, people are becoming increasingly aware of the detrimental effects of their unchecked buying habits. Brands like LIVSN are responding to that evolution. LIVSN Designs, an Arkansas-based outdoor apparel brand, recently launched its latest product, the Century Jacket. Designed…

Environmental problems such as climate change, biodiversity loss, and pollution are caused by human behavior. To counter these problems, it is vital to change people’s behaviors and understand how behavior can be influenced by communication. A lot of academics, educators and practitioners are working at creating effective communication about environmental problems and sustainability. They came…

E-waste is the world’s fastest-growing waste stream, and much of it is handled unsafely, causing pollution, human health hazards, and the loss of valuable resources. People are increasingly invested in the right to repair the electronics they own. Repair cafes and other peer-to-peer gatherings build communities around prolonging the life of products.  Brands like Nokia,…

How consumers respond to green marketing and green demarketing campaigns On February 2, 2023, Anna Fenko and Asja Šerić presented their research on green marketing and green demarketing at the International Etmaal 2023 Conference at the University of Twente, Netherlands. “Don’t buy this jacket” was the slogan of Patagonia’s Black Friday campaign in 2011. Patagonia…

On October 19, 2022, FENAN Consulting has presented the Erasmus+ project “Green skills for circular economy” at the conference in Utrecht organised by EPALE, the Electronic Platform for Adult Learning in Europe. Our organisation is honoured to be invited at this interesting and useful event. We are grateful for opportunity to meet and share our…

The University of Amsterdam has developed an online course to teach students and employees about recycling. The small trash cans have been replaced with new waste bins in which we separate waste into 4 waste flows. But even for the highly intelligent academic folks it is still not completely clear what trash should go in…

Simone Warnecke For Generation Z consumers, it is difficult to resist the temptation to buy a new fashion item that will be thrown away after a few months or even weeks. Thousands of influencers are presenting their recently purchased clothes on TikTok and Instagram and criticizing out-of-style fashion. Nowadays something is out-of-style after a few…

Zsófia Horvath As climate change concerns intensify, both businesses and consumers are more and more inclined to “go green”. However, persuading consumers to change to more eco-friendly options is difficult for businesses, especially in the creative fashion industry. Advertisers must come up with innovative tools to convince consumers to buy sustainable fashion items. One of such…