Endless and often mindless consumption seems deeply interwoven with modern life. But as the world grapples with climate change and inequality, people are becoming increasingly aware of the detrimental effects of their unchecked buying habits. Brands like LIVSN are responding to that evolution.

LIVSN Designs, an Arkansas-based outdoor apparel brand, recently launched its latest product, the Century Jacket. Designed to last 100 years, the Century Jacket is a craftsman-style garment designed for everyday use across various conditions and is constructed entirely from natural materials. The jacket is made from organic WWII-era cotton weave that’s extremely durable and naturally water-repellent. Lined with moisture-wicking silk, it features lightweight insulation made of ethical wool. LIVSN is confident enough in the product’s quality that it’s offering free lifetime repairs.