DOCUMENT

Non-formal learning methodology

Building green skills in adult education

Why we need to build consumers’ circular skills?

Building the circular skills of young adults, the consumers of the future, is crucial for the successful transition towards a circular economy. Adult education can help citizens to gain green skills, knowledge and competencies for sustainable development and empower social transformation towards the circular economy.

DOCUMENT

Methodologie voor niet-formeel leren

Circulaire vaardigheden opbouwen in het volwassenenonderwijs

Waarom moeten we de circulaire vaardigheden van consumenten ontwikkelen?

Volwasseneneducatie speelt een centrale rol in het vergroten van het bewustzijn over ecologische kwesties en biedt toegang tot informatie en leren van anderen over duurzaamheid en klimaatverandering.

Het stelt studenten in staat om ‘change agents’ te worden.

DOCUMENT

Neformaliojo mokymo(si) metodika

Žaliųjų įgūdžių žiedinėje ekonomikoje ugdymas suaugusiųjų švietime

Kodėl reikia ugdyti vartotojų žiedinius įgūdžius?

Suaugusiųjų švietimui tenka pagrindinis vaidmuo didinant informuotumą ekologijos klausimais ir suteikiant galimybę gauti informacijos ir mokytis tarpusavyje apie tvarumą ir klimato kaitą.

Jis įgalina besimokančiuosius tapti “pokyčių agentais”. 

SCIENTIFIC PUBLICATION

Buy green or buy less

Anna Fenko and Asja Šerić

The effects of green marketing and green demarketing on consumer responses to fashion advertising

Paper presented at ETMAAL Conference, on Feb. 2, 2023, at the University of Twente, Enschede, Netherlands.

Co-funded by the University of Amsterdam. 

SCIENTIFIC PUBLICATION

Combating Executional Greenwashing

Anna Fenko and Gabrielle G. Dyment

Paper presented at ICORIA Conference On June 30, 2023

Green advertising responds to growing consumer demands for green products by enhancing a brand’s ecological image.

Unfortunately, presentations of a brand as green can be intentionally misleading, which is referred to as greenwashing.

Executional greenwashing is the use of nature-evoking elements in advertisements to falsely enhance a brands ecological image.